While the big-name fashion houses may hold dominance over the world’s retail market, only a handful can really afford to spend thousands on fashion items. Fortunately, small clothing store chains such as Jacob, formally Boutique Jacob, Inc., have been established in order to fill the need for affordable yet stylish clothing. Based in Montreal, Quebec, this Canadian company has over 200 stores in Canadian malls, offering a wide range of girls’ and women’s fashion selections.
Jacob was founded in 1977 by Jacob Basmaji in Sorel-Tracy, Quebec. Targeting the female demographic ages 20-40, Jacob is the formal attire label of the group, while Jacob Connexion is the casual comfort division. Jacob Lingerie sells women’s undergarments and Josef sells clothing for women over 35. In the past, Jacob sold children’s clothing under Jacob Jr. and menswear under Jacob Homme, both of which have been discontinued. Apart from a solid presence in Canada, Jacob likewise has stores in the USA, the first being a Jacob in Cambridge, Massachusetts.